Contact: Kertu Hool
Estonian Fund for Nature (ELF) has started a nationwide campaign to influence Estonians to make better decisions concerning seafood consumption.
First, in conjunction with the Estonian Institute of Economic Research, the ELF team studied Estonians’ seafood market behaviour. Not surprisingly, the more sustainable seafood options were neither highly known nor recognized. The research also revealed that while younger people between 19-29 are interested in more environmentally smarter options, they do not usually know what these are when it comes to seafood. Fortunately, seafood consumption by the older generation over 60 is already mostly sustainable.
“Choose sustainable fish!” is the slogan for the Estonian seafood campaign.
The big fish campaign „Vali kestlik kala” (“Choose sustainable fish”) has started this spring and will continue into 2021. There is close cooperation with supermarkets, social media influencers, online cooking sites and marine scientists in Estonia, as well as with WWF’s seafood guide network to ensure the success of the campaign.
See more at www.kalafoor.ee
This article is part of the WWF Baltic Newsletter – May 2020
